Logo
The Aubergine logo embodies our commitment to creativity, innovation, and reliability. It is a cornerstone of our identity, reflecting the values we stand for. To preserve its clarity and consistency, we’ve set clear guidelines for its usage. These ensure that our logo always represents us faithfully across all platforms.
Logo Icon
The carefully crafted lowercase "a" in the Aubergine logo features soft curves and balanced proportions. This thoughtful design reflects clarity and strength, along with the pixel-like dot symbolizing a blend of approachability and attention to detail.
Wordmark
The Aubergine wordmark, designed with lowercase, custom-created letters, reflects a sense of modernity and refinement. Its clean, intentional design conveys thoughtful precision, echoing the brand’s dedication to simplicity.
Clear Space
The logo uses a clear space to maintain the clarity and impact of the logo. The clear space surrounds the logo and should be kept free of competing graphics, images, or typography. The clear space is determined from letter “a” of the logo.
Minimum Size
To ensure clarity and legibility, the Aubergine logo must never be used below the specified minimum sizes. Maintaining these minimum dimensions helps preserve visual integrity across various applications and mediums.
Color
To maintain clarity, contrast, legibility and brand consistency, the Aubergine logo should be used in the appropriate color variations depending on the background and context.
Logo Don’ts
Using the logo incorrectly can introduceconfusion and inconsistency in the brand.The examples on this page illustrate some, butnot all, potential misuses of the logo.
Partner Brands Logos
To maintain visual harmony, clear space and brand consistency, the Aubergine logo must be correctly positioned when displayed alongside partner brand logos. "X" separator may be used to distinguish brands.
