The business value of accessibility

Digital accessibility is no longer just a compliance checkbox—it’s a business imperative. The Accessibility Report 2024 by Aubergine Solutions explores how inclusive design can drive market expansion, enhance brand reputation, and fuel innovation.

Accessibility in digital products: Why now?

The digital landscape is evolving rapidly, yet accessibility remains an afterthought for many businesses. Studies show that only 3% of enterprise websites fully comply with accessibility standards, leaving millions of users with disabilities unable to engage with products and services.

This gap presents a huge risk and an even bigger opportunity. Organizations that fail to prioritize accessibility face legal, financial, and reputational consequences. The number of web accessibility lawsuits under the Americans with Disabilities Act (ADA) has been increasing each year, with major brands like Domino’s, Nike, and Netflix facing multi-million dollar settlements.

At the same time, regulations such as the European Accessibility Act (2025) and WCAG 2.2 guidelines are pushing businesses to adopt inclusive digital practices. Companies that act now will not only ensure compliance but also tap into an underserved market of over 1 billion people with disabilities worldwide.

Beyond legal mandates, consumer behavior is shifting. Over 71% of users with disabilities abandon inaccessible websites, resulting in billions of dollars in lost revenue. Meanwhile, research indicates that companies embracing accessibility see higher user engagement, improved customer loyalty, and a 22% increase in market reach.

Navigating banking apps as someone with a visual impairment is incredibly challenging. I often find myself frustrated.
^{Anonymous user}

Business and industry impact

As technology continues to shape how we live, work, and interact, the demand for inclusive digital experiences has never been higher. Yet, many organizations still perceive accessibility as a compliance burden rather than a strategic advantage. Organizations that integrate accessibility into their digital experiences now will lead the market in usability, customer retention, and innovation.

The cost of inaccessibility is rising, with 77% of digital accessibility lawsuits in the U.S. now targeting businesses with under $25 million in revenue, proving that accessibility is no longer just a concern for large corporations. High-profile cases, such as Domino’s $4.2 million lawsuit and Target’s $6 million settlement, underscore the financial risks of neglecting digital inclusion. However, beyond avoiding legal trouble, organizations that invest in accessibility expand their market reach, build brand trust, and drive revenue growth.

Industry Impact: Consumer Tech & Healthcare

Forward-thinking companies like Apple, Airbnb, and Microsoft have demonstrated that accessibility-first design fosters customer loyalty, innovation, and competitive advantage.

Similarly, healthcare platforms investing in accessible telehealth have seen increased patient satisfaction and adherence.

Accessible businesses see 2.6x higher net income and 1.6x greater revenue than their competitors who fail to prioritize inclusivity.

Bridging the gap: From insight to action

Accessibility is not a one-time effort but a strategic commitment that requires continuous improvement, collaboration, and innovation. While many businesses recognize the importance of accessibility, they often struggle with implementation, compliance, and measuring impact. The key to success lies in adopting a proactive, user-centered approach that integrates accessibility at every stage of product development and business strategy.

Key steps to drive accessibility

• Start with an accessibility audit
• Incorporate accessibility from day one
• Empower teams with accessibility training
• Leverage assistive technologies
• Measure impact and continuously improve